For many people, identifying and quantifying costs and benefits is the most challenging part of an animal health economic analysis. The information required is rarely located in a single source, and it can be surprisingly difficult to find precise dollar values or probability estimates for every component of a decision. It is also easy to become overwhelmed by the number of possible effects that a disease or intervention can have.
A systematic approach is essential. The goal of this step is not to achieve perfect precision, but to ensure that all relevant costs and benefits are identified, counted once, and described transparently. Importantly, not every cost on the farm needs to be included. Many overhead costs, such as mortgages, utilities, and insurance, are incurred regardless of whether a particular herd health programme is implemented. While these broader budget constraints matter to farmers, they are not usually attributable to individual interventions and are therefore excluded from most farm-level analyses.
A practical place to start is by identifying the costs associated with implementing each intervention. These costs are generally easier to observe and measure than benefits and help establish the minimum investment required.
Intervention costs can be broadly divided into fixed and variable components.
Fixed costs are incurred regardless of how many animals are treated or affected. These costs do not change with scale, at least within the range of animals being considered.
Examples of fixed intervention costs include:
Fixed costs are particularly important to recognise in smaller herds, where they may be spread over relatively few animals.
Variable costs depend on the number of animals treated or the intensity of intervention. These costs are multiplied by the number of animals affected or treated and often make up the bulk of intervention expenses in large herds.
Common variable costs include:
When listing variable costs, it is important to be explicit about assumptions, such as how many animals will be treated and whether all animals receive the same protocol.
In most herd health analyses, the benefits of an intervention arise in one of two ways:
A critical rule is that these two perspectives should never be combined in the same analysis. The benefit must be expressed either as gains achieved or losses avoided, but not both. Including both will result in double counting and overestimation of benefits.
For example, if a pig farmer has 20 piglets with umbilical hernias and expects to lose $5 per animal at slaughter due to reduced growth, the total potential loss is $100. Treating the hernias does not generate a new $100 benefit on top of that loss; rather, the benefit of treatment is the $100 loss that may be avoided. Counting the loss and the avoided loss separately would incorrectly suggest a $200 benefit.
To identify benefits, consider all the ways that disease can affect animal health, productivity, and longevity. Common categories include:
Not all benefits will be relevant in every analysis, but systematically working through these categories helps ensure that important effects are not overlooked.
Some benefits of disease control are difficult or impossible to express in monetary terms, but may still influence decision-making. These values should be acknowledged explicitly, even if they are not included in the numerical analysis.
Examples include:
While these factors are often excluded from farm-level cost-benefit calculations, they may still affect which option is ultimately preferred.
For many common diseases and interventions, economic analyses have already been published. These studies are valuable guides for identifying which cost and benefit components are likely to be important and for obtaining approximate estimates of effect size.
When using published analyses:
If published estimates are unavailable or inappropriate, it is acceptable to use informed assumptions based on clinical experience, provided these assumptions are stated clearly and tested later through sensitivity analysis.